Profile | Brand

While our function is to manage student financial aid and make study loans and bursaries available to students in need of support, we are exceedingly mindful of the greater role that we are required to play in South Africa and the need to stand out as a brand of hope and the successful realisation of dreams.

Our vision for the brand NSFAS is:

One day, nothing will stop young talent from emerging.

And, one day, if we were to ask our students, funders, institutions, agents, partners and indeed fellow South Africans what they associated NSFAS with, we hope that they would say things such as:

"... they are well-managed ... driven ..."
"... transparent..."
"... a national treasure ..."
"... changing the landscape of leadership in SA ..."
"... they make a difference ..."
"... play a defining role in developing our country ..."
"... thought-leaders in tertiary education ..."

The association between who we are and what we offer and our dream for the young talent that we assist, translates into NSFAS's brand values of:

Performance
Trust
Quality, and
Authenticity.

It is against these brand values that we will measure the performance and behavior of NSFAS, both at organisational level and as individual staff members.

As with any dream, it requires action.
Hence, our strap line.

Tomorrow starts now.